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ABOUT US
ABOUT US
Zarkala Producer Enterprise is a pioneering initiative that aims to empower rural women in the villages of Badaun, India. The ancient art of zardozi embroidery provides a platform for women to gain economic independence, enhance their livelihoods, and celebrate their cultural heritage. The company is being promoted in partnership with Uttar Pradesh State Rural Livelihood Mission (UPSRLM) and FDRVC as Technical Support Agency to implement the approved intervention plan for the PC.
At Zarkala, the training centre is not just a place for learning; it is a space where we come together, forging strong bonds and uplifting each other's spirits. Through our collective learning, we not only master the art of embroidery but also foster a sense of camaraderie and shared purpose.
At Zarkala we thrive to achieve high quality. Together, we put forward products that reflect our aesthetics and cater to the need of the market.
MISSION AND VISION
Economically empower producers through innovative products and services, improving their financial stability and quality of life.
VALUE PROPOSITION FOR PRODUCERS
The proposition to the producers is centred on the provision of access to mainstream markets through achieving the right products, right prices, right markets, right finance and right skills for successful global trade.
Key objectives
Empowering grassroots producers specifically to become the owners and managers of the enterprise Greater access to potential domestic and international markets
Increased bargaining power & higher realisation of consumer rupee spent on the product- greater livelihood security and vulnerability reduction
More focused collaborative product development with buyers who know the market demand
Improved wages and working conditions
Support for distribution & financial processing of sold products
Skill development through access to best practices, knowledge and training
Access to the best finance available and other Government schemes & entitlements
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