Zardozi craft is an ancient and intricate embroidery technique that originated in Persia and found its way to India centuries ago. This exquisite craft involves the meticulous stitching of metallic threads, beads, and precious stones onto fabrics, creating intricate and dazzling designs. Zardozi embroidery embodies the rich cultural heritage of India and continues to be cherished for its opulence, craftsmanship, and timeless elegance.

Badaun, a region known for its rich history in zardozi craft, this traditional embroidery technique has deep roots and holds significant cultural importance. Badaun has been influenced by the neighbouring cluster of Bareilly, renowned for its intricate zari zardozi work. The artisans in Badaun have inherited and embraced this craft, showcasing their exceptional skills and expertise.

Zardozi craft in Badaun is not just an art form; it is a means of sustaining livelihoods, empowering women, and preserving cultural traditions. By supporting zardozi craft in Badaun, we celebrate the craftsmanship of these talented artisans and contribute to the preservation of this timeless art form for generations to come.

We use raw materials like cut dana, glass beads, sequins, zari, and dabka. There is a varied variety of colours and sizes available in small as well as medium quantities. The vibrance in the Zari Zardosi is also bought with the use of multicoloured silk threads along with bright and shining sequins and 'cut dana' (beads).

Zari Zardosi embroidery uses the vibrant colour of silk threads along with bright sequins and beads.